My Work
Explore a selection of my recent projects and see how I've helped businesses connect with their audience.
Shop the Mint serves their customers by meeting them where they are and conveniently providing them with the trendy and affordable clothing they desire to feel beautiful, confident, and present in their day-to-day life. Their growth on social media has made it easy to connect with their audience, drive sales and showcase their beautiful styles!
PLATFORMS
Instagram, TikTok & Facebook
CONTENT PILLARS
Outfit Inspiration
Fashion Trends
Styling Tips
Behind The Scenes
Customer Spotlight
POST FREQUENCY
1 or 2 Reels a day (7-14 Reels a week)
1 or 2 TikTok’s a day (7-14 TikTok’s a week)
5 Static IG and FB feed posts a day (35 posts a week)
ENGAGEMENT STRATEGY
Engaging with followers by responding to comments and questions, staying updated on the latest social media trends to enhance interaction, posting relatable content tailored to the target audience, and soliciting customer opinions are key strategies for building an online presence and community.
Over 4 years,
I created and posted over 40 Reels & TikToks per month.
The Instagram account saw a 20K follower growth in 1 year.
I researched, created shot lists, and captured content for monthly photoshoots and 6 destination photoshoots.
"Payton's dedication, creativity, and collaborative spirit not only drove the success of our TikToks and Reels, but also fostered a positive, solution-oriented culture in the office. Her ability to organize, execute, and support others made her a valuable team member and a pleasure to work with!"
BROOKE RENTON, SHOP THE MINT
AURA MED SPA
Mock Client
Aura Med Spa offers a range of aesthetic treatments designed to enhance beauty and promote self-confidence. With a commitment to personalized care, they provide services like aesthetics, fillers, and injectables in a relaxing environment. Social media has positively impacted Aura Med Spa by allowing them to showcase their transformative treatments, engage with clients, and share success stories. This online presence not only attracts new customers but also builds a loyal community that celebrates beauty and wellness together.
PLATFORMS
Instagram & Facebook
CONTENT PILLARS
Showcasing services
Informative posts about treatments and products
Benefits of treatments
POST FREQUENCY
2 static feed posts a day (14 static feed posts a week)
1 Reel a day (7 reels a week)
ENGAGEMENT STRATEGY
To boost community engagement and attract new clients, Aura Med Spa hosts giveaways, maintains a cohesive and aesthetic theme across all social posts, and features client spotlights and before-and-after photos to showcase testimonials and encourage bookings.
